Mission Statement

We produce books, live programming, and multimedia educational material that empower you to take responsibility for your health and well being. We challenge flawed conventional wisdom and present fresh new ideas and voices in the fields of diet, fitness, nutrition and healthy living.

Our History

In 2006, Mark Sisson made it his personal goal to effect change in 10 million lives, so he started what has become one of the top health and fitness blogs online, MarksDailyApple.com. The blog offers commentary on all manner of topics related to ancestral health and the Primal Blueprint lifestyle. The thriving Mark’s Daily Apple community encourages investigation, discussion and critically rethinking everything assumed to be true about health and wellness.

In 2009, buoyed by the popularity of the blog and encouragement from readers, Mark Sisson self-published what eventually became a best-selling and critically acclaimed book, The Primal Blueprint. Since then, the Primal Blueprint library has expanded to include numerous titles, including: The Primal Blueprint Cookbook, Primal Blueprint Quick & Easy Meals, The Primal Blueprint 21-Day Total Body Transformation, The Primal Blueprint 90-Day Journal, The Primal Blueprint Healthy Sauces, Dressings & Toppings, The Primal Connection, and Primal Endurance.

In 2013, with a strong presence established in the literary world, Primal Blueprint Publishing began branching out to publish works from other authors that support the themes of taking personal responsibility for health and living according to ancestral health principles. Unlike traditional publishing companies following template formulas, Primal Blueprint Publishing seeks out the best and the brightest voices with the most compelling ideas, and helps them tell the stories they are destined to tell. Our material challenges conventional wisdom at every turn and never waters down the message for the sake of marketability.

Our Team


Mark Sisson – Founder and CEO

Mark Sisson is recognized worldwide for challenging conventional wisdom. His blog, MarksDailyApple.com, has paved the way for Primal enthusiasts to reclaim optimal health and embrace the Primal way of life. Mark has a BA in biology from Williams College and is a former world-class endurance athlete with a 2:18 marathon and a fourth-place finish in the Hawaii Ironman World Triathlon Championships. He conducts seminars across North America and hosts weekend “PrimalCon” retreats in California. He is also the author or co-author of several books, including the 2009 bestseller The Primal Blueprint and the many others on this site. Following the phenomenal success of his Primal Blueprint publications, Mark founded Primal Blueprint Publishing to help other authors reach an audience with their important, life-affirming messages. Beyond his writing and publishing efforts, Mark has been integral in bringing the primal/paleo movement into mainstream culture. He has conducted seminars across and hosted nine weekend “PrimalCon” retreats across North America, delivered keynote addresses at the major conferences like Paleo Fx and Ancestral Health Symposium, appeared on numerous national television broadcasts, including the Dr. Oz Show, and been featured often in the Los Angeles Times and other national media.

In recent years, Mark has been extending the primal brand by creating Primal Kitchen and Primal Kitchen Restaurants. Mark lives with his wife, Carrie, and their children, Devyn and Kyle, in Malibu, California.

Brad Kearns – President

Brad Kearns has worked closely with Mark Sisson since 2008 onThe Primal Blueprint, The Primal Blueprint 90-Day Journal, aThe Primal Connection, and as co-author of Primal Endurance. Brad oversaw the development and release of the Primal Blueprint Expert Certification program, and was the coordinator of all nine PrimalCon retreats, as well as a PrimalCon presenter of a running technique clinic and peak performance mindset lecture. Brad also co-created and presented the Primal Blueprint Transformation Seminar in over 20 cities across America. Brad also hosts the Primal Blueprint Podcast, Primal Endurance podcast, and Expert Certification webinars.

Prior to joining the Primal team, Brad wrote nine other books on health, fitness, and peak performance for McGraw-Hill and other publishers. Brad competed on the professional triathlon circuit for nine years, where he won 31 events across the globe. Coached by Mark Sisson, Brad was a 2-time US national champion, world duathlon series champion, and the #3 ranked pro triathlete in the world in 1991. Brad is the Founder and Executive Director of a non-profit organization promoting cardiovascular fitness for kids in Northern California called Running School. Brad graduated cum laude from UC Santa Barbara in 1985, majoring in Business/Economics and minoring in running injuries and surfing.

After a decade-long run coaching youth sports and dominating young players in basketball, soccer and track and field until they reached age 14 and left him behind, Brad has directed his competitive efforts to the offbeat sport of Speedgolf. A 3.7 handicap, Brad placed 20th in the 2014 World Professional Speedgolf Championships in Oregon, shooting an 83 on a championship course in 51 minutes, for a Speedgolf score of 134. In early 2015, after turning 50, Brad cleared 5’3″ (1.60 meters) in the high jump, meeting the All-American standard for USA Masters track and field athletes in the 50-54 age group. He also ran the 400 meters in 59 seconds, and repeated his 20th place finish in the 2015 World Speedgolf Championships. He hopes to continue to improve his marks and someday earn a varsity letter at the local high school.

Caroline De Vita – Director of Design and Production

Caroline oversees all aspects of book design and production, from the conceptual stages, to interior design and layout, to production and printing of the final product. She expertly blends the creativity and innovation of an artist with the structure and precision necessary to pull off a complicated book project with many moving parts. You will also find her distinctive illustrations in many primal publications.

Caroline has over 25 years of graphic design experience in advertising, marketing, entertainment and music. Some of her clients have included J. Walter Thompson, DDB Needham, Warner Bros. Records, Violet Magazine, and non-profit, Geena Davis Institute on Gender in Media. Caroline loves soccer, drawing, and drinking a good cup of coffee. She lives in Los Angeles with her husband Rab and two children.

Lindsay Taylor

Lindsay Taylor – Senior Writer and Researcher

Lindsay joined the Primal Blueprint team in 2015 as an expert writer and researcher on all matters of health, science, and primal living. Lindsay earned B.A. in psychology from the University of North Carolina at Chapel Hill, then packed her car and headed west to enroll at the University of California, Berkeley. There she completed her Master’s Degree and Ph.D. in social and personality psychology. After graduating, Lindsay worked as a researcher and lecturer at UC Berkeley for several years before leaving the academic life to focus on raising her two young boys. Primal living has long been important to her family, ever since her husband gave her the first edition of The Primal Blueprint in 2009. She is delighted to have the opportunity to research and write about primal living professionally.

Gail Kearns

Gail Kearns – Publishing and Podcast Researcher/Coordinator

Gail Kearns first distinguished herself on the Primal team with her comprehensive role at PrimalCon as the local Oxnard expert for shopping, staff and guest transport, meal preparation and presenter support. PrimalCon Oxnard would never have happened without her! Oh, she was also the guinea pig for Darryl Edwards Play presentation, as seen with this YouTube clip: 76-year-old lady pushes a car!

Today, Gail prepares the time stamp highlights for Primal Blueprint Podcasts, and does fact checking, measurements, and metric conversions for Primal Blueprint Publishing books in between trips to the dog park with Quincy, who also served as the PrimalCon mascot.

Janée Meadows – Graphic Designer

Janée Meadows joined the Primal Blueprint Publishing team as a graphic designer, after blowing everyone away with her winning submission to the 2012 Primal Blueprint 21-Day Challenge Poster Contest. Check out her winning masterpiece. Based in Los Angeles, Janee works as a freelance illustrator and graphic designer who is best known for her throw-back style and rock n’ roll sensibilities. In 2009 she won Cut & Paste’s digital design global championships. Since then, she’s gone off to design for Nike, Mondo Tees, and 55DSL. Janée’s all-around artistic talents extend to filmmaking as well. She has produced the PrimalCon highlight videos as well as the recent stream of popular At Home With Mark Sisson videos on YouTube.