Introducing Rich Food, Poor Food

RFPF_Cover_smallI am extremely pleased and excited to announce the release of our newest book: Rich Food, Poor Food. There are a few things a little different about this one, though. For one, I didn’t write it. An intrepid duo known as the Caltons – Mira and Jayson – wrote it. Second, it’s not just for Primal eaters, but rather a book for everyone who wants to learn how to choose healthier foods in the supermarket. Vegetarians, vegans, paleos, carnivores, and conventional low-fatters placed on a standard diet by their doctors will all benefit equally from this book.

But first, a quick introduction of the authors and how we got acquainted. Back in August of last year, during the Ancestral Health Symposium at Harvard, I struck up a conversation with an interesting couple who’d just returned from a global tour of remote tribes. It wasn’t really a vacation, though; they were observing and learning from the dietary and lifestyle habits of these traditional peoples. The Caltons were in the process of turning their observations into a book, set to release in 2014, but they were also preparing to release another book – Rich Food, Poor Food – that very same week. I asked for a copy, they gave me one, and it blew me away. It was completed and ready to be published, but I was so impressed that I swooped in to publish it as a Primal Blueprint Publishing title. I know talent when I see it, and the Caltons had it in spades. Besides, this book is precisely what we needed to round out our roster of Primal-centric books.

As I said earlier, this book isn’t just for Primal or paleo eaters. It’s for everyone who’s interested in obtaining whole, real, nutrient-Rich food and avoiding fake, nutrient-Poor “food.” The Caltons show you which foods to avoid and which ingredients to watch out for. Best of all, they give you the tools to assess the healthfulness and nutrient content of a given food. You’ll know whether this particular piece of produce is fresh and nutrient-dense, or shipped from halfway across the world and nutrient-depleted.

And yes, there’s even a chapter on grains. I may not eat grains myself, but tens of millions of people do eat them on a daily basis, and they deserve to know how to make the healthiest choices in that regard. Ultimately, we’re all in this to help the most people and change the most lives for the better. This book is prepared to do just that.

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