Introducing Primal Blueprint Healthy Sauces, Dressings & Toppings

Past Primal cookbooks have been about what you’d expect from a cookbook: elaborate, full-on meals made with healthy, delicious ingredients. They were often simple meals that you could easily make on a regular basis, but they were meals that took real effort. Humans are creatures of habit. We often eat the same meals, over and over again, because they’re reliable and we know how to make them well. And so, when I sat down with my co-author, food writer Jennifer Meier, to discuss the next Primal cookbook, I knew what I wanted to do. I didn’t want to give people another book of meals to add to their repertoire. That may come in the future, but I knew that most people already had their favorite Primal things to cook. I figured they didn’t need a whole other host of meals to “worry” about just yet. Instead, I knew that if […]

Welcome to Primal Blueprint Publishing

Back in 2009, when I first decided to self-publish The Primal Blueprint, I figured this might be a one and done deal. I maybe had two or three books in me, but that would be it. See, I just wanted the complete and utter freedom to do what I wanted. I didn’t want an editor I didn’t even know breathing down my neck as I wrote. I didn’t want a publishing company “approving” or “disapproving” what I wrote or the designs I used. In short, I wanted to write what I wanted, about things I felt needed to be heard. And I certainly never thought I’d get into publishing books and other works of media from other people. But what’s funny about writers and thinkers and creators is that they tend to feel the same way I do about freedom of expression. They’ve come this far through life on their […]