Mission Statement

We produce books, live programming, and multimedia educational material that empower you to take responsibility for your health and well being. We challenge flawed conventional wisdom and present fresh new ideas and voices in the fields of diet, fitness, nutrition and healthy living.

Our History

In 2006, Mark Sisson made it his personal goal to effect change in 10 million lives, so he started what has become one of the top health and fitness blogs online, MarksDailyApple.com. The blog offers commentary on all manner of topics related to ancestral health and the Primal Blueprint lifestyle. The thriving Mark’s Daily Apple community encourages investigation, discussion and critically rethinking everything assumed to be true about health and wellness.

In 2009, buoyed by the popularity of the blog and encouragement from readers, Mark Sisson self-published what eventually became a best-selling and critically acclaimed book, The Primal Blueprint. Since then, the Primal Blueprint library has expanded to include numerous titles, including: The Primal Blueprint Cookbook, Primal Blueprint Quick & Easy Meals, The Primal Blueprint 21-Day Total Body Transformation, The Primal Blueprint 90-Day Journal, The Primal Blueprint Healthy Sauces, Dressings & Toppings, and The Primal Connection.

In 2013, with a strong presence established in the literary world, Primal Blueprint Publishing began branching out to publish works from other authors that support the themes of taking personal responsibility for health and living according to ancestral health principles. Unlike traditional publishing companies following template formulas, Primal Blueprint Publishing seeks out the best and the brightest voices with the most compelling ideas, and helps them tell the stories they are destined to tell. Our material challenges conventional wisdom at every turn and never waters down the message for the sake of marketability.

Our Team

Mark Sisson – Founder

Mark Sisson is recognized worldwide for challenging conventional wisdom. His blog, MarksDailyApple.com, has paved the way for Primal enthusiasts to reclaim optimal health and embrace the Primal way of life. Mark has a BA in biology from Williams College and is a former world-class endurance athlete with a 2:18 marathon and a fourth-place finish in the Hawaii Ironman World Triathlon Championships. He conducts seminars across North America and hosts weekend “PrimalCon” retreats in California. He is also the author or co-author of several books, including the 2009 bestseller The Primal Blueprint and The Primal Connection. Following the phenomenal success of a series of Primal Blueprint publications, Mark founded Primal Blueprint Publishing to help other authors reach an audience with their important, life-affirming messages. Mark lives with his wife, Carrie, and their children, Devyn and Kyle, in Malibu, California.

Caroline De Vita – Art Director

Based in Los Angeles, Caroline has over 25 years of graphic design experience in advertising, marketing, entertainment and music. Some of her clients have included J. Walter Thompson, DDB Needham, Warner Bros. Records, Violet Magazine, and non-profit, Geena Davis Institute on Gender in Media.

Specializing in print design, she brings her sophisticated style and creativity to help make lasting impressions. She has the rare talent of being present in listening to her clients’ visions to help tell their stories. Caroline loves soccer, drawing, and drinking a good cup of coffee. She is delighted to be part of the Primal Blueprint team.

Aaron Fox – General Manager

Aaron joined Primal Nutrition in 2004 after completing a bachelor’s degree in chemistry at Pepperdine University. In an effort to help spread the Primal Blueprint message he helped kick start MarksDailyApple.com in 2006, and has been the Digital Content Director since 2007, overseeing all aspects of editorial, marketing, and site growth. He has been the Editor and Project Manager of all three Primal Blueprint cookbooks (The Primal Blueprint Cookbook, Primal Blueprint Quick & Easy Meals, and Primal Blueprint Healthy Sauces, Dressings & Toppings) and has played a role in developing all other Primal Blueprint titles for publication. Aaron and his wife Elizabeth live in Sydney, Australia.

Brad Kearns – Managing Editor

Brad Kearns has worked closely with Mark Sisson since 2008 onThe Primal Blueprint, Primal Blueprint 21-Day Total Body Transformation, Primal Blueprint 90-Day Journal and The Primal Connection. Brad oversees the Primal Blueprint Expert Certification Program, and is the coordinator of the PrimalCon retreats as well as a PrimalCon presenter of a running technique clinic and peak performance mindset lecture. Brad also co-created and presented the Primal Blueprint Transformation Seminar in over 20 cities across America. Prior to joining the Primal team, Brad wrote nine other books on health, fitness, and peak performance for McGraw-Hill and other publishers. Brad competed on the professional triathlon circuit for nine years, where he won 31 events across the globe. Coached by Mark Sisson, Brad was a 2-time US national champion, world duathlon series champion, and the #3 ranked pro triathlete in the world in 1991. Brad is the Founder and Executive Director of a non-profit organization promoting cardiovascular fitness for kids in Northern California called Running School. Brad graduated cum laude from UC Santa Barbara in 1985, majoring in Business/Economics and minoring in running injuries and surfing.

After a decade-long run coaching youth sports and dominating young players in basketball, soccer and track and field until they reached age 14 and left him behind, Brad has directed his competitive efforts to the offbeat sport of Speedgolf. A 3.7 handicap, Brad placed 20th in the 2014 World Professional Speedgolf Championships in Oregon, shooting an 83 on a championship course in 51 minutes, for a Speedgolf score of 134. In the summer of 2014, Brad cleared 5’3″ (1.60 meters) in the high jump, meeting the All-American standard for USA Masters track and field athletes in the 45-49 age group, and ran the 400 meters in 59 seconds. He hopes to continue to improve his marks and earn a varsity letter at the local high school after turning 50.

Amy Lucas – Senior Writer/Editor

A virtuoso writer, editor and Hollywood actress, Amy joined the Primal Blueprint Publishing team in 2013. She has been a health, wellness, fashion, and beauty writer/editor working for such companies as Mineral Essence, Gaiam, Livestrong, Local Spotter, Think Out of the Book Publishing, and the Underground Health Reporter. Amy is the author of the highly praised series of SAT test prep books and DVDs called, Private Tutor SAT: Your Complete SAT Test Prep Course, and the health and fitness book, Beverly Hills Mega-Weightloss System, as well as a contributing editor of the Random House book, 1,296 ACT Practice Questions. She has edited and ghostwritten several dozen books within the fiction and nonfiction genres, and her op-ed essays and shorts stories have been published in Southern California newspapers and literary journals.

Originally from Northern California, Amy headed south in search of a Hollywood career while still a teenager. She graduated from UCLA’s acclaimed School of Theater, Film and Television summa cum laude with highest honors. Soon after graduation, she was cast as Cheree in the feature film “Stalled,” marking her transition from stage to screen. She has gone on to appear in numerous independent films and a handful of TV roles, most recently as misunderstood villainess Snakeskin and her sweet alter ego Miss Scott in Nickelodeon’s “Supah Ninjas.” Amy is also an accomplished voiceover artist who has voiced toys and video game characters of all ages, most notably Cloe, the Talking Bratz Doll. Amy continues to perform on stages across Los Angeles, making a career out of playing characters with a bit of an offbeat edge. She rescues animals (dogs, cats, bunnies, birds…you name it!) from high-kill Southern California shelters. If you’re looking for a furry friend in need of a forever home, she can find you one!

Janée Meadows – Graphic Designer

Janée Meadows joined the Primal Blueprint Publishing team as a graphic designer, after blowing everyone away with her winning submission to the 2012 Primal Blueprint 21-Day Challenge Poster Contest. Check out her winning masterpiece. Based in Los Angeles, Janee works as a freelance illustrator and graphic designer who is best known for her throw-back style and rock n’ roll sensibilities. In 2009 she won Cut & Paste’s digital design global championships. Since then, she’s gone off to design for Nike, Mondo Tees, and 55DSL. Janée’s all-around artistic talents extend to filmmaking as well. She has produced the PrimalCon highlight videos as well as the recent stream of popular At Home With Mark Sisson videos on YouTube.


Denise Minger – Senior Writer and Research Director

A precocious academic whiz and autodidact who started college at age sixteen, Denise’s own diet-related health problems plunged her, total immersion style, into the world of nutrition research—first in an attempt to heal her own body, and then to help others do the same. After the wonderful experience of working with Denise in 2013 to publish her book, Death by Food Pyramid, she stepped into an ongoing role with the Primal team as a writer and researcher. She possesses a vast knowledge of ancestral health principles and uses her prolific writing and critical thinking skills to help our authors and Primal Blueprint Expert Certification students understand the unbiased big picture of the most pressing topics in modern health.

daniel rinck

Daniel Rinck – Publishing Project Manager

Daniel Rinck joined the Primal Nutrition team in 2012, bringing along his passion for—and deep knowledge of—nutrition, health, and fitness mechanics. He graduated magna cum laude from the University of California, Los Angeles with a bachelor’s degree in philosophy and a love for incisive argumentation. His broad professional experience, spanning law firms to farmers markets, informs his methodical writing style and eye for creative, intelligent content. During his down time, he enjoys hiking, exploring wholesome food finds, reading, and listening to NPR podcasts.

Kristin Roybal – Multimedia Designer and Web Developer

Kristin Roybal has worked with the Primal Blueprint team since 2009 as a web and graphic designer and frontend developer, undertaking projects such as website customization, supplement label design, design layout for Primal Blueprint Publishing books The Primal Blueprint Cookbook, Primal Blueprint Quick & Easy Meals, and Primal Blueprint Healthy Sauces, Dressings & Toppings, and also maintains the Primal Blueprint Publishing website. She earned her degree in Interactive Media Design at the Art Institute of California in Los Angeles, and her portfolio resides at pulsebeam.com.